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25 Dec 09 How Web Hosting and Domain Registration Help in SEO

When we think of search engine rankings, we consider all aspects of SEO. Right from keyword research, meta tags optimization and link building to SMO services, we lay all our efforts in the right direction. Many-a-times we don’t even shy away from spending a lot on these services. But when it’s about ‘Web hosting’, our general tendency is to avail some “cheap web hosting” services. It is indeed a good marketing effort not to spend so much on a service which can be done on lesser prices. And many-a-times, cheap prices don’t mean cheap and inferior services. But not always! Besides, bad web hosting can also negatively affect your website’s ranking. How? Read on…

The chances of diminished SERP rankings in this regard are often with Shared Web Hosting. As in Shared Web Hosting many websites are shared on the same IP, it becomes increasingly important to check which websites are sharing your server. Many a times, the so-called “cheap web hosting service providers”, in a quest to earn huge profits, host few unethical websites on the shared server system. And if any of those websites are banned by the search engines, due to any reason what-so-ever, it is likely that your website also gets listed in the ‘Banned Websites’ category of the search engines.

Many search engines blacklist few sites like those of casinos, adult sites and **** sites. When the crawlers are made to visit such banished sites, they track the host server and IP address, and ban them. Unfortunately, if your website is enlisted on the same shared server, chances are that your site gets banned too.

Most obviously, the web hosting companies would deny hosting such sites. It then becomes your responsibility to select a right web host company. Give a thorough check to the company’s credibility; see its client base and fan following, and don’t forget to read its ‘terms and conditions’ policy.

Similarly, while selecting a Domain name for your company, you should keep the SEO factor in mind. If you are a florist based in New Delhi, and want a website for promotion, it’s better to take an .in domain, which speaks your identity.

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30 Oct 09 Does Domain Registration Length Effect Search Engine Rankings

Does the length of your website’s domain name registration affect the search results at Google? This question has come up recently and a lot of website owners have been wondering about it, especially since it was mentioned in a patent awarded to Google in April. According to the patent, “Certain signals may be used to distinguish between illegitimate and legitimate domains. For example, domains can be renewed up to a period of 10 years. Valuable (legitimate) domains are often paid for several years in advance, while doorway (illegitimate) domains rarely are used for more than a year. Therefore, the date when a domain expires in the future can be used as a factor in predicting the legitimacy of a domain and, thus, the documents associated therewith.” According to this statement in the patent, domains that expire in 10 years are more valuable and legitimate than domains that will expire in less than a year.

Google, in general, is always looking for ways to weed out the bad (spammers) from the good (legitimate) websites. I suspect that they looked for a pattern among the good, legitimate websites and found that most good, legitimate websites have a commitment towards their business and their domain name-they register it for a long period of time. In other words, the theory behind all of this is that if you register a domain name for several years it shows Google that you’re committed to that domain name. If you register a domain name for 1 year then you’re not as committed to that domain name. A lot of spammers use “throw away” domain names and register them for only a year. So, Google uses the length of time that a domain is registered to determine whether the owner of that domain name is committed to it or not.

One domain name owner I talked to recently told me that renewing his domain names once each year was a part of his business plan. He made a certain amount of money each year from each domain name/website, and he didn’t want to cut into the profits of each site by renewing each domain name all at once for several years. “Renewing a domain name for 10 years or even 2 years ahead of time means that I have to spend more money. If I have to come up with $50 or $100 more per year for the domain renewal fees it cuts into my profits”, says John, who wished to remain anonymous. John’s website is probably exactly the type of website that Google wishes to identify. Google is looking to identify quality, well-established websites whose owners are committed to their domain names. According to the statements made in Google’s patent, Google thinks that websites that have been renewed for a long period of time meet that standard.

Should you renew your domain name for a long period of time? And if so, how long is long enough? If you want to stay ahead of your competition, then you might consider looking at the length of time your competitors have registered their domain names. If your competitors have generally renewed their domain names for one or two years, you might consider registering your domain name for 5 or 10 years. While putting off your domain name’s expiration date might help your search engine rankings, keep in mind that this may be only a small boost (or a “tie-breaker” among two websites) when it comes to the actual search engine rankings. And, be aware that just because Google has a patent on the idea it doesn’t mean that they’re actually using those criteria now to rank websites. They, too, want to stay ahead of their competition (mainly Yahoo! and MSN).

I’ve registered the domains that I really care about for at least 10 years. Initially, I registered these domains for a long period of time because I didn’t want to lose them-and I didn’t want to go through the somewhat-lengthy annual process of renewing them every year. Since most domain names I own come up for renewal at different times during the year, it seemed as though I was renewing a domain name at least once a month-and renewing them for a few years put it off for a while.

Expired domain name buyers are prevalent nowadays. If your domain name expires, there’s a good chance that someone watching will register your domain name within seconds after it expires. If, for whatever reason, you don’t renew your domain name, someone watching a ‘watch list’ of expiring domain names will try to capitalize on the online business that you’ve built over the years. They know that there is potential website traffic they can have simply by renewing your old domain name. By renewing your domain name for several years, your domain name won’t expire for a while, and it won’t be opened up to expired domain name buyers.

If you really want to stay ahead of the competition, you might consider registering or renewing your domain name for 100 years. Currently, Network Solutions (www.netsol.com) is the only registrar offering the 100 year option, which costs $999.00. GoDaddy (www.godaddy.com), currently offers to renew or register a domain name for 10 years, at a discount of $6.95 per year. Dotster (www.dotster.com), another leading registrar, offers domain name registration and renewals for up to 10 years at a cost of $129.95.

What’s the bottom line? If you’re committed to your online business, your website, and your domain name, then renewing your domain name for a long period of time will not only stop expired domain buyers from registering your domain name when it expires, it will show Google that you’re committed to it-and that may give you a boost in the search engine rankings, as well.

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01 Sep 09 Domain Registration – Choosing a Good Domain Name

One would think that registering a domain is the first step when setting up your website. This is not quite true. Hopefully you had done your research first to identify your niche keywords, in other words, the primary key terms that people are looking for in relation to your business.

Your domain name should reflect what your site or your business is about. It should be descriptive and easy to remember. If you can register your domain name by using your best niche keyword you will also score a few points in trying to get your site high up in the search engine rankings.

Just note, however, that while this was especially true a couple of years ago, the prevalence of garbage made-for-adsense type of sites to try and register a domain name with keywords in have led to this factor being overused and abused. Search engines are wising up to the fact that a domain name like www.red-widgets-blue-widgets-purple-widgets-cheap-widgets.com might not really be a real business and you should therefore be careful not to STUFF your domain name with keywords.

Here are some tips to choosing a good domain name:

1) If your company has a distinctive name that you use in your marketing campaigns, and if your company is well known among your customers it is best to try and register your company name as your domain name. For example, it will be better for Standard Bank to register standardbank.co.za as opposed to bankingservices.co.za. Branding yourself as a company that provides a specific service is very important.

2) But if your company does not have such a strongly branded presence in the market, or if you are offering a product or service that you specifically want to market through the internet without even HAVING a company, then a descriptive name might be a better option (e.g. www.health-products.co.za)

3) Hyphens are easier to read in print, are easier to ‘understand’ by the search engines (remember that a key linking strategy is to have text links contain your targeted keywords. If your domain name is legible to search engines and it is used to link to your site, you score some points since your keywords are already contained in your domain name), and gives you more choice. The negatives about hyphens are that they are difficult for people to hear! You will probably have difficulty in spelling out your domain name over the phone or in conversation when it contains hyphens.

It is also true to say that a name without the hyphens are also seen as being more professional (often the hyphenated name is seen as being a bit johnny-come-lately as well as spammy due to the reasons mentioned above). Search engines are also getting more and more proficient in understanding text that are embedded within domain names (even without the hyphens) and using a hyphenated site purely so that the search engines can understand them is probably not necessary these days.

4) But a good piece of advice is that when you register a domain name is to register as many variants (with hyphens as well as without hyphens) and as many domain extensions (.com, .net, .info, .biz) as you can afford. Registering domain names are really not that expensive and you will be protecting the investment into your company and your website brand. Remember that there are unscrupulous domain squatters (typo squatters) out there that will register variants of your domain name to either try and sell it back to you at a high cost, or to try and capture some of your traffic.

5) It is extremely difficult to come up with a good .com domain name these days. Most good domain names have been taken already. Here is a good resource page that contains a list of language tools that you can use to try and mix and match words or portions of words to come up with a good domain name. http://marcusvorwaller.com/blog/archives/2005/08/09/how-to-find-a-great-domain-name/

6) If you are located in a country other than the United States, always try and register your domain name with your local Top Level Domain extension (e.g. .co.uk, .co.za) since the local version of Google will give preference to names with extensions matching your own country.

7) Always try and register your domain with an independent registrar and NOT with your hosting provider. If you ever want to move your website to another hosting provider, it will just be easier to do it if your domain name registrar is also not your hosting provider. You might find it more difficult to get your website away from a bad hosting provider if they have control over your domain name as well.

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28 Aug 09 What all to consider before opting for your.com Domain Registration

The first step to the procedure of online marketing is selecting a perfect domain. It is surely not a very complicated task, but, it does demand due consideration. Moreover, although it might not affect your search engine rankings, it is actually your identity for both search engines and users. A domain name is an identification mark of a business online. For this reason only, having an appropriate domain name is the first basic requirement of any brand, entering the world of Internet. So let us now consider some vital ways of choosing the perfect web address.

While shopping for your perfect domain name, always try to pick up the top level and the regional domain name. One should consider other country domain name extension only if his/her business is pertinent in that regions. Secondly, you must think about short domain names as they are easy to catch and remember for your targeted visitors. Otherwise, if in case you do not get a short name domain name; try to have a memorable and likable domain name that easily stays in the memory of the visitors. Another similar thing that you have to keep in mind is avoiding difficult spelling terms in your domain name.

It is believed that inclusion of keywords in your domain name works wonder. Often this helps in generating new visitors, who browse through the search engine for something that you deal with. Hence, before creating your domain name, ensure to create a list of your popular keyword and if in case, you find a domain name with a highly searched keyword then you your site will surely have a good ranking on search engines. A good keyword in the domain name makes it additionally ‘search engine friendly’.

Fourthly, we need to talk about the usability of Hyphens in domain name. Hyphen is generally used between two words to clarify that they are two different keywords. This technique makes your site search engine responsive. However, it may turn against you if your potential customer skips the hyphens and land on a different site or on a competitor’s website. Fifth important thing you have to take into consideration is utilization of plural words. Often happens that on unavailability of a particular domain name, your registrar try to offer you plural of that word. However, this is not a very fruitful technique and is offered advised by the experienced webmasters to away from plurals.

Instead of using plurals, another thing that you may try is using your popular product in your company and then register that product name as a domain name as well. And finally, take initiatives to check and make sure that you are not intervening in any domain name trademarks while signing up for a domain name. This is quite an important job to execute as negligence of it might cause troubles of fraudulence and forgery in future.

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18 Aug 09 Choosing a Good Domain Name for Your Site – Domain Registration

Registering a domain name is the preliminary step when you set up your website. Your domain name should expose what your position or your company is about. It should be expressive and simple to keep in mind.

If you can register your domain name by using your greatest niche keyword you will also attain a few points in trying to find your site high up in the search engine rankings. Look for engines who advice you that domain name like www.blue-widgets-purple-widgets-cheap-widgets.com may be not in fact be a valid production and you should therefore be careful not to material your domain name with keywords.

Here is some information to choosing a premium domain name:

1) If your company is famous among your clients it is best to register your business name as your domain name.

2) If you are offering a product or service that you particularly want to market throughout the internet without even HAVING a company, then an explanatory name might be a better option.

3) Hyphens are easier to study and recognize by the search engines. The only negatives about hyphens are that they are complicated for people to hear! You will possibly have difficulty in spelling out your domain name over the phone or in discussion when it contains hyphens. It is also right to say that a name not including the hyphens are also seen as being more practiced.

4) While register a domain name you should register as many alternatives as possible (with hyphens as well as without hyphens) with extensions such as (.com, .net, .info, .biz). Registering domain names are actually not that expensive and you will be defensive the speculation into your company and your website product

5) If you are placed in a country other than the United States, for all time try and register your domain name with your home Top Level Domain conservatory (e.g..co.uk, .co.za) ever since the local adaptation of Google will give favorite to names with extension same your own country.

7) Always try and register your domain with an independent registrar and NOT with your hosting supplier. If you ever desire to move your website to one more hosting provider, it will now be easier to do it if your domain name registrar is also not your hosting provider. You may get it more difficult to get your website left from a shocking hosting provider if they have managed above your domain name as well.

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30 Jul 09 Domain Registration Private

There are a few benefits that a domain registration private offers compared to public registration. First, the purpose of a private registration is to protect your privacy online. Offshore domain registries are located in jurisdictions where privacy has been written into laws. Such registrars usually do not require any personal details from its clients. And domain registration is usually a one click process that only needs your email.

The major benefit of a private domain registration is anonymous or private NameServers which look like ns1.findnames.com and ns2.findnames.com in WHOIS. These allow you to manage your domain by only changing the IP of your web host. IPs usually propagate fast and offer a hassle-free domain management solution. Whether you host on a shared or dedicated IP, you can always point your private domain to it within seconds and still keep anonymous NameServers in WHOIS.

The private WHOIS details are those of your private domain registry. If it is an offshore registrar located, say, in Panama, there will be the Panamian address, phone number and fax number. All inquiries about your domain will have to go through your private registrar. In this way you can avoid scam and spam emails about your domain. Serious inquiries will be forwarded to you by the registrar to your email.

At any time you may replace the private registrar’s details with your own or those of your company for your private domain. This gives you a lot of flexibility in managing your private and public information. If you work with trusted private registrars, there is no way you can lose your domain and offshore registrars actually add a higher level of security and privacy for you. There are no drawbacks for private domain registrations. It does not affect your domain’s search engine rankings, your admission to affiliate programs, etc. In fact, domain registration private gives you more flexibility, security and, of course, privacy online.

You can find more on domain registration private here

You may also want to check out this offshore private domain registry

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18 Jul 09 A Fact; Canada Web Hosting: the Closer the Server the Faster the Response Times

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Before choosing a Canada web hosting provider, one should realize that it has several advantages that most people may not be aware of at the outset. Obviously, if a company is intending to target a Canadian audience, it would most probably look for a Canadian web host having servers located in Canada to get best site responses as well as best search engine rankings on Canadian search results. So, being closer to the server will enable one to experience better response timings.

Search Engine Results Page

Another important advantage to using Canada web hosting is SERP or search engine results page which is the page that a search engine returns displaying results of its search. Most leading search engines will normally show four kinds of listings on their SERPs. These are listings indexed by the search engine spider, listings indexed into the search engine’s directory by humans, listings that are to be listed and finally, and most importantly, Canadian search results.

However, Canadian bandwidth is more expensive than that of US counterparts who sell bandwidths at less than half the Canadian Internet Service prices. Nevertheless, being close to the server gets better response times and even though this only amounts to milliseconds, it is of importance to a number of webmasters.

Depending on which city or location that the business or individual is located in, the company or individual can select the Canada web hosting server according to its proximity to their own location and, thus get the maximum mileage out of their websites. To find a decent web host one may make use of hosting directories that contain names and addresses of Canadian web hosts and, this is a recommended strategy due to the fact that such sites aggregate a great deal of information pertaining to the Canadian hosting industry as well as its participants.

Leveraging a host directory will enable regular customers to contrast as well as compare different features of several Canada web hosting firms. The best web hosting directories will contain catalogues which allows one to search for hosts that meet specified criteria is it cost based, technology or geography based.

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04 Apr 09 Believable SEO Solution

Web SEO Solution asked:

SEO does not have to be problematical but it requires several work if you map on having your site in the top 10 of major search engines like google, yahoo and msn. Webmasters want to have their Websites on the first page of Google, MSN and Yahoo when their keywords are being searched. Regrettably they believe one of two things. The first thing it is not easy to do it on their own, and the next thing is there is a top secret scam that should have to perform in order to get high rankings. These both proclamations are incorrect.

Webmasters give thousands of dollars to a proficient SEO expert to include their sites on top ten rankings of major search engines. The fact is that you can have top Search Engine Rankings at low cost and doing the work yourself or paying a professional SEO company thousands of dollars to get your Website on the first page. Both will work the choice is yours. If you have that much enough time to do a lot after your site and that kind of understanding you can do it on your own other wise no way to higher a professional SEO or an SEO company.

You have to be enthusiastic to do a lot of tasks of Website Optimization if you want to get success. There is a lot information on the Internet about SEO. Many persons will tell you that to get high rank of your site you have to create and submit many RSS feeds. Some will tell, you need high quality reciprocal links. There is not just one way to get first page on google.

What is necessary for Webmasters in order to get site in Top Rankings? Some consider that if they achieve 3 major tasks of SEO that their Website will soar to the top. I think that no one can get his site with just doing a few work of SEO and get your site in high rank with major search engines.

Entire SEO is your most excellent assurance to get a high ranking on the major search engines. What is complete SEO? Use the ways to get your site noticed on the major search engines like, Press release, classifieds. Do this using your targeted Keywords means get link on your key words which you have targeted for your site. If you really want a top ranking and do not have time to do it on your own then only higher an expert SEO. He will let you know many things which you will need to get your site on the first page of major search engines.

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04 Apr 09 The Three Types Of SEO Services

Moe Tamani asked:

As you scout around for SEO services, you may wonder what sets one company’s SEO services apart from another’s. Companies which provide SEO services usually use different SEO philosophies, tools and methods for optimizing their clients’ websites. These different approaches are usually termed as “hats” SEO services usually come in three different hats:

Black Hat SEO Services

Black Hat SEO is known as SEO spamming. From the second term itself, you may have an idea of what this kind of SEO service offers. Black Hat SEO is centered on creating sites that are targeted at manipulating or tricking search engines for better site ranking. Black Hat SEO relies heavily on automation to come up with large numbers of substandard pages and pulls links from other sites which are actually irrelevant. Consequently, this SEO approach usually gets poor or irrelevant search engine result pages or SERP quality. What is advantageous with Black Hat SEO is that it can get your site on the top of search engine rankings in a matter of a short span of time. However, this is not a wise SEO services strategy in terms of web design perspective. Worse, once search engines find out that your site maligns their results; your site may and will run the risk of getting banned or crashing on view. So if you want to get on top of search engine listings in a matter of days and are willing to take the risk of flouting some site behavior guidelines, Black Hat SEO services should do the trick for you.

White Hat SEO Services

For every black, there is always a white. The same is true for SEO services. White Hat SEO services, on the other hand, relies on the advantages of putting in relevant and quality content as well as effective marketing strategies to place sites on top of search engine rankings. SEO services providers that offer White Hat SEO will focus mostly on your site contents. White Hat SEO providers will help you come up with contents that will attract people, and not search engines into your site. You should know that content is a very important factor in SEO building (if not the most important). With good content, White Hat SEO services will be able to get you more inbound links from other relevant websites. White Hat SEO is definitly considered to be the better SEO tool. It will not put your site in the risk for getting blacklisted and does not violate any search engine SEO guidelines. Most importantly, visitors who check your site will most likely be converted easily with your great content.

Grey Hat SEO Services

Grey Hat SEO is mid-way between the two tools above and is all about the balance between risk and reward. There are actually a wide number of SEO services solutions categorized under this. Some Grey Hat SEO services may tend to use more dubious strategies and take even bigger risks to produce fast and high search engine rankings. While many Gray Hat SEO services methods obey search engine guidelines, others might put you at risk. If you opt for SEO services using Grey Hat, be sure about what you are exactly subjecting your online site to.

Which hat should you choose?

According to major search engines such as Google, White Hat is good SEO; Black Hat is bad SEO, while Grey Hat is for the most part, dicey. Those using Black Hat SEO services might tell you that White Hat is too ineffective and Grey Hat may be safe but not as effective. Those who prefer Grey Hat may claim that White Hat SEO Services is only effective only when no Grey or Black Hats are involved. White Hat SEO services providers may tell you that Black Hat SEO users are cheaters and those providing Grey Hat are quitters.

Through all these varying opinions, know that it is still up to you to choose the right type of SEO services that you want. It is your objectives and goals that will determine which type of hat you should wear. From my point of view White Hat is better and more cost effective if you are serious about your business… and serious businesses exclude: gambling, adult, and pharmacy sites.

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03 Apr 09 Search Engine Optimization SEO Tutorial — WebBizIdeas

webbizideas asked:

Search Engine Optimization SEO Tutorial by WebBizIdeas is for beginners. We will cover SEO techniques that you can use TODAY that will increase your search engine rankings. We will go over the definition of search engine optimization, organic results, PPC, keyword research, competition research, competition analysis, on page amp; off page optimization, Meta tags, header tags, keyword density, URLs, site maps, xml site maps, google webmaster tools, link development, directory submission, local …

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