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03 Sep 09 How To Draw Hands For Manga/Comic Books

www.amazon.com –”Miki Falls” manga creator Mark Crilley presents a tutorial on drawing hands. If you’ve found this vid useful (and would like to help a guy feed his family!) I’d be honored if you’d consider picking up a copy of Miki Falls. It’s available at Amazon right here: www.amazon.com If you’d like to get it at a real bookstore, please remember that even bookstores that don’t carry Miki Falls will happily special order it for you if you ask. Thanks for the support, my friends! –mark …

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03 Sep 09 Easy Ways to Online Book Marketing for Pleasure & Profit

st way to look at online book marketing is to think about creating relationships. This is an integral part of authoring books of any type and it is not really enough to be simply an expert writer.

Marketing of books is all about creating attention to them, to try and convince prospective readers to buy. Put simply, the basic truth about marketing a poorly written and edited book is that it can be embarrassing, causing returns and refund requests.

You would be advised to use a well written sales letter type of website for either your own ebook or as an affiliate book marketer.

Books, whether they might be Old Books or New Books of any type have the ability to make us happy, sadden us, heal us or create inspiration in our brains and they can transport us in our minds to new and intriguing places and other imaginary worlds.

Books and ebooks basically are “materials of experience and dreams,” and you never know whether you’ll be happy with a particular book until you’ve actually spent time reading it.

Only when you have invested a little of your time can you decide whether or not a book is for you and indeed whether to complete your travel to the very last page. This will always be so, no matter if the book you are reading is an old book, new book, fiction book, biography, educational book or indeed any other creative writing work.

Online book marketing works far easier and much better than traditional book marketing. For individuals that have the motivation, and driven ability to sell their book it can really work extremely well.

Regular Marketing of your book can help to increase its sales for a greatly extended periods, which is an established and well proven fact.

Which leaves just the remaining question.

Do you want to take the plunge and get your book produced & marketed in an innovative, cash generating way. so that you call attention to your book, and convince prospective readers to buy it?

It is definitely possible for you to make masses of recurring income from your book for many years to come by carrying out one or more of the following.

1) Build a web page to establish an online presence, making your book available via a website.

2) Try to place your book for viewing in bookshops, libraries, supermarkets, etc.

3) Generate other spin off products from your book, then market those products as well.

As an example, if you write a book about keep fit training you can obtain partnerships with a local gym or health centre.Or maybe an International Training equipment manufacturer, to whom you can offer an affiliate commission for marketing and selling your book.

In return you will obtain an affiliate commission whenever their product is sold through a link in your book.

You should try to obtain partnerships with associations, organizations and businesses that are relevant to the marketing of your book and try to get those partnerships well known in the public domain.

Every time you add new chapters to and restructure your book, re market it to the public using the same methods that you used in your original book marketing strategies. Even before you write a single chapter, try to visualise a picture of your prospective target audience, and you will enjoy much more success in the promotion of your book.

Remember always try to create and foster good relationships with your prospective joint partners and affilaites. Also have a policy of creating a good relationship with your prospective purchasers, so that they build up a trust in you, possibly becoming a customer for many of your future products for life.

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02 Sep 09 Happy Tree Friends – Books of Fury

A special Happy Tree Friends episode that features Buddhist Monkey. Watch him unleash volumes of vengeance on evil paper perpetrators! Episodes, games, merchandise DVDs visit: www.happytreefriends.com

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02 Sep 09 Writing A Book Proposal

R. Dodge Woodson

www.lonewolfent.net

 

Writing A Book Proposal

            The first step in getting a publisher to publish your book idea is writing a book proposal. This intimidates some people. It doesn’t have to be frightening. Once you know the components of a professional book proposal you can attack it one phase at a time and prevail with a superior proposal. If you can’t create a winning book proposal you are not likely to be able to sell or write a book.

            What does a book proposal consist of? The basic elements are as follows:

Cover letter Title of the book Table of contents Audience Competition Concept and approach Credentials Reviewers Sample chapters Contact information

 Cover Letter

            Your cover letter should be concise. Keep it to a single page. This letter is your sales pitch, so make every word count. Tell in no more than two paragraphs why a publisher should be interested in your idea. Follow this with a brief review of your credentials to author the book and then lead into the proposal contents.

Title of Book

            Choose the title of your book carefully. Don’t make it too long. Avoid being cute with the title. If you are selling a how-to book, the title should reflect the subject matter. An example might be: Remodel Your Bathroom in Less Than a Month! Another example could be: Building Your Own Compositing System. The book title is the beginning hook for securing a publisher, so invest enough time in it to make yourself successful.

 Table of Contents

            How long should a table of contents be? As long as it needs to be. Most non-fiction books contain between 10 and 20 chapters. I would say a good average is around 16 chapters. The word count for such a book is likely to be between 50,000 words and 85,000 words.

            Chapters do not have to be equal in length. You should make them as long as they need to be to convey the required information to readers. A table of contents should begin with a heading for an introduction. From there, you list chapters in numerical order as they will appear in the book. Under each chapter title you should either write a paragraph that explains what the chapter will contain or use a bullet list of at least five key topics to be covered in the chapter.

            Consider if your book will benefit from a glossary or appendix materials. If so, this information should be listed on the table of contents.

 Audience

            Who is the audience for your book? Never say everyone. There should be a prime audience and a secondary audience. If you are writing a book about treasure hunting, your prime audience will be treasure hunters. Secondary markets could be bottle diggers, metal detecting enthusiasts and so forth. The more defined list of an audience you provide, the better your chances of making a sale are.

 Competition

            You need to know your competition and point it out to your perspective publisher. Don’t look for a book that has never been written. Publishers like the comfort level of being able to check the sales records of similar types of books to see what the likelihood of success is for your project.

            Online book stores are excellent places to conduct your research. Find three books that match your concept as closely as possible. Then record the following data for your proposal:

 

Book title Author’s name Publisher’s name Date of publication Number of pages in the book Price of the book International Standard Book Number (ISBN) for the book

Determine what makes your book idea better or different and explain it to the publisher. If you can’t do this, your book will probably not get published by a major publisher.

 Concept and Approach

            The concept and approach is your big sales pitch. This is where you describe the contents of your book, your credentials, and what will make your book a pleasure to publish and profit from. This section is usually about two pages long.

            When fleshing out the concept and approach you will want to include the types of illustrations you will use and how many of them the book will contain. How many book pages do you foresee the book having? Will you incorporate tip boxes or sidebars?

            Don’t worry about pricing the book or suggesting cover designs. The publisher will take care of this when the time comes.

            Use this section to describe your writing style. Conversational style is usually desired. Tell the publisher whatever is suitable to your topic in a way to make the book appear more desirable.

 Credentials

            Credentials are a key element in selling a non-fiction book. List all of your experience related to the subject matter. Make note of your education, licenses held, or other information that makes you the right author for the book. List any organizations that you belong to that might be conducive to special sales. Essentially, sell yourself.

 Reviewers

            Many publishers will want to receive a minimum of three peer reviews of a proposal before taking a project to the editorial board for approval. Include the names, titles, credentials, and contact information for people knowledgeable of your subject who may be willing to do a review for the publisher. The publisher is likely to use your people and some of their own for the reviews.

 Sample Chapters

            Many publishers will require one or two sample chapters from unknown authors. This allows the publisher to study your style and ability. It is best to use chapters from around the middle of the book. Avoid using the first or last chapter. Make your work shine. If you have gotten to the stage where a publisher is willing to read your sample work, you are well on the way to getting a book contract.

 Contact Information

            Don’t forget to include all of your contact information for publishers to use. It may be surprising, but some authors fail to do this. Make yourself accessible and easy to contact if you want to make a sale.

 Submission

            The last step is the submission of your proposal. Some publishers will accept electronic submissions while others want printed pages submitted. Check the publisher’s guidelines for the name of the editor to submit your work to and in what form the work should be submitted.

            Publishers frown on multiple submissions. Don’t send your proposal to more than one publisher at a time.

            Once you make your submission, it is a waiting game. Quick answers are often rejections. Expect it to take weeks to get any type of desirable reaction from a publisher. Be patient. If you are lucky, you will get a phone call when you least expect it to discuss the prospects of publishing your book. Making the sale will be an unforgettable experience.

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01 Sep 09 Taming the Book Proposal

In truth, that’s a lie. Every author has the option of self-publishing. However, there are advantages to writing a book proposal instead of a whole book.

One advantage is that it usually takes less time than writing a whole book. Two, it creates the possibility of getting paid to write your book, perhaps just a few thousand dollars, perhaps tens or even hundreds of thousands. Three, it forces you to get clear about what you’re doing with your book, on a number of levels.

Even if you want to self-publish, a book proposal serves as a sort of business plan for your book. The time and energy spent on research, evaluation and comparison of your ideas at the outset pays off down the line many times over. After all, wouldn’t you rather find out now that someone else has said similar things more eloquently and have a chance to amend your manuscript, than publish the darn thing only to read terrible—or worse—no reviews?

The process of polishing your book proposal is also an exercise in discipline and focus. It brings the purpose of your book, its scope, depth and message into sharp relief. It will get your thinking muscles into the best shape ever to produce the most marketable book of which you are capable. However, you must dedicate the necessary time and energy to educate yourself, move through multiple drafts and polish this behemoth of a document to perfection, or else hire someone who knows how to do just that.

Here are some answers to questions you may be asking right now:

What is a book proposal?

A book proposal is a document intended to sell a publishing staff on publishing a particular nonfiction book. It is the way most nonfiction books get published by major publishers. It reads very much like a business plan about the book proposed. It can be anywhere from 10-100 double-spaced, 12-point 8 1/2 X 11 pages—most are 20-60 pages, including sample chapters. It generally uses a very specific format and specialized language to make its case.

What does the book proposal do?

It answers a series of typical questions that different departments of book publishing companies need answered when deciding which tiny handful of proposals, out of hundreds, to take a chance on. It acts on you and your book’s behalf to answer questions like, Why this book over all the others in its class? Why now? Why this author?

Who sees my book proposal first, an agent or a publisher?

It depends on whether you choose to have an agent represent you, or go directly to publishers. Many publishers will not accept unpatented material, so make sure you check a given publisher’s guidelines first.

What does the book proposal contain?

Generally, a book proposal contains a cover sheet, table of contents, along with the following sections: overview, author bio, author’s marketing plan, market analysis of buyers, comparative and/or competing books, outline, and sample chapters.

The overview contains a hook, or means of enticement, draws the editor in, and gives a general summary of the book’s purpose. It’s sort of like an article about the book. It should make you want to read the whole thing!

The author bio puts any and all of your experience related to writing the book, in its best light. It’s different from a resume or CV. It looks a lot like the “about the author” blurbs you see in the back of published books, below the author’s photo.

The author’s marketing plan, or “what the author will do to promote the book,” shows the publisher that you know what it takes to sell your book, and details how you plan to do it. These days, ironically, publishers don’t put much money into publicity, unless you’re already famous. An author with a well-thought-out marketing plan will stand out from most of the others who pay far less attention to this section, thinking instead that the publisher will take care of it.

The complementary and competing books section identifies and describes books that both directly compete with and also that complement the proposed book. The purpose of this section is to show the editors what has been done before, and how your book fits in. The reason for this section is twofold: One, many editors are too busy to keep up-to-the-minute records of what’s being done in every field, and so rely on the author to educate them about what else is out there. Two, just as many editors know exactly what’s out there, and want to know how your work purports to compare.

There’s a paradox here: On the one hand, you want to point to X, Y and Z books as evidence that this topic you’re writing on is really hot. On the other hand, you want to make a strong case that yet another book—namely yours—is still necessary, and why. So you have to point out strongly yet tactfully—you never know what relationship the person reading your proposal bears to your competition— what yours will do that others haven’t.

The market analysis makes the case for the size of the book’s audience. It usually covers a broad view of current interests and buying patterns in the larger culture that bode favorably for the book. It may include recent movies, documentaries on television, and facts about memberships in organizations or clubs, social or ethnic groups whose constituents would be likely buyers of the book. For example, a book with an exercise theme might cite the circulation of major fitness magazines, membership in health clubs or recent TV shows on related topics. This approach can be adapted to whatever the subject: parenting, cancer, gardening, dogs, mental illness, business, or entrepreneurship.

The chapter outline tells chapter by chapter what your book contains, and the sample chapters, usually about 30 pages worth, represent the best samples of your writing.

Why are so many book proposals rejected?

Most book proposals are rejected because the ideas presented in them fail to convince the publisher that the author has a worthwhile (read: marketable) project. Making a project appealing to a publisher is a specialized skill, very different from creating the project itself.

In my experience, authors, whether of fiction or nonfiction are by nature creative people. If you’re reading this, chances are at some point in your life, you became enamored of an idea or ideas, and felt the urge to move your thoughts into the world in book form. Your mind is alive. You have something to say.

A successful book proposal, on the other hand, is a specialized marketing document that follows a particular form, and answers very specific questions in a way that gets a “Yes!” from publishers. Unless your field is marketing, and in particular, the marketing of books to publishers, chances are you don’t have expertise in creating a book proposal. And why should you? It’s nowhere near as much fun for most authors as working and playing with their own ideas.

The majority of my clients who give me book proposals to review, even those who have read books I’ve recommended and claim to have followed them, give me proposals almost certainly slated for rejection. An excellent book proposal is a tough document for most authors to produce on their own. However, help abounds!

If you are determined to write your book proposal on your own, can really, truly follow directions, and have the patience it takes to polish your work with dozens or hundreds of revisions, I recommend Michael Larsen’s book, How to Write a Book Proposal, and Jeff Herman’s Write the Perfect Book Proposal. Read them, study them, write your proposal, rewrite it several dozen times (no, I’m not joking) and have it professionally reviewed by someone who really knows what they are doing. Polish it to perfection—in this business, in which 99% of all proposals will get rejected, good enough simply isn’t.

Then, if you want an agent, make sure you find one with a successful track record of selling work like yours, otherwise your polished proposal may gleam, twinkle and shimmer for unappreciative and unqualified eyes. Unless the agent has specified otherwise, query them first via a one- to one-and-a-half page letter. For the query, read and study John Wood’s How to Write Attention-Grabbing Query and Cover Letters. Then have at it. Spend at least three weeks on this query letter, and get feedback from at least three people, at least one of whom truly knows the field.

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30 Aug 09 What Makes a Good Book Marketer?

*The succeeding article is about Marketing Self Published Books, Online Marketing Campaigns, Book Marketing Strategies, and many other useful tips about book marketing.

Being a good book marketer is just as important as writing a good book, and requires certain qualities for an effective campaign to bear the fruits of success.

Being a good book marketer, however, does not necessarily guarantee profitable sales but they are nevertheless the ideal values that authors should have and manifest so that the book will be made known to its demographic readers.

Whether you are a self published author or a book marketing services provider, it would be helpful to appreciate the importance of the following book marketing values and qualities in order for you to market more effectively:

Self-initiative. A good book marketer is proactive and does not fall into a false sense of complacency that the publishing industry will do all the marketing works for the book.

Being a good listener. A good book marketer welcomes ideas and suggestions from all sources, and is fair minded enough to find marketing wisdom from the pronouncements, including reader comments, genre experts’ opinions, book critics’ reviews, publishing industry executives’ perspectives, and advice from book marketing services providers.

Being a good decision maker. A good book marketer knows how to determine which among the many book marketing options, both online and offline, will be effective in promoting his book. He knows how to find the right kind of balance from among the many marketing options presently available. He does not waste time on pursuing or insisting to market with futile and cumbersome practices that does not yield profitable sales income.

Being a practical businessman. A good book marketer makes a sound marketing plan even while still in the process of writing the manuscript, and considers what could be effective marketing resources. The marketer also researches for effective, cost-efficient book marketing options; studies the trends of book marketing in relation to reader preferences; and evaluates the success-failure ratio and effectiveness of the marketing options chosen. More specifically, the business-minded marketer also compares the book price, success factors of the genre competition: How did these authors market their book? Is the author concerned in a similar situation to also benefit from the success example, or are there factors that distinctly differentiate them thus calling for a totally different marketing plan?

Having versatile professional values. A good book marketer is multi-talented in every aspect and respect, endowed with certain worthy professional skills including the cleverness of an entrepreneur, the wisdom and sound advice of an expert, the inspiration of a motivational speaker, and the charm of an entertainer.

Resourcefulness and flexibility. A good book marketer accepts marketing failures in a constructive sense to find better and more effective means to promote the book.

Complete commitment. A good book marketer is committed to all aspects of the book marketing process, from start to finish, including the progress of the book promotion, and the evaluation of its effectiveness.

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27 Aug 09 Happy Tree Friends – Books of Fury (HD)

The silence of the library is disrupted by High-Definition ass-kicking! Is the book mightier than the fist?

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21 Aug 09 The Future is Here for Antiquarian Books

What is an antiquarian book ?

The origin of the word antiquarian is derived from the word antique, which simply refers to something that is old, and from a former time. In it’s most common usage, it may refer to either a person who studies, or collects, or deals in old objects, or it may be used as an adjective when referring to the object, itself. For example, a collector of antique lamps, could be called an antiquarian, in general, or an antiquarian lamp collector, while the lamp itself could be called an antiquarian lamp.

For the purposes of this article, an antiquarian book is simply an old, or antique, book.

If you ask 100 people at what age a given object becomes an antique, you’ll probably get a 100 different answers. Exactly what constitutes old is up to debate.

When does a book actually become an antique ? I’ve seen books published in the 1950’s that were touted as being antiquarian, yet, to me that seems too current to be an antique. In my mind, if a book is still part of current, living history, then it shouldn’t be considered as being an antiquarian book. Of course, my living history would be different from the someone else’s living history, so.. the debate continues. (Of course, I have a personal bias here, because I don’t like the idea of something, anything, being classified as an antique, that was new in my own life time.)

For the sake of this essay, I have somewhat arbitrarily decided a book is an antiquarian book if it was published prior to 1923. In the year 2008, that would be about 85 years old. This date coincides with current copyright law that generally removes copyright protection from books published prior to 1923. Since the book protection is expired, I figure it must be old, and antiquarian.

That is not to say that there are no antiquarian books after 1922. There are plenty, I’m sure. For me, it would depend on it’s subject matter. For instance, a nonfiction book about astronomy would be outdated, and eligible to be called an antiquarian book; while a work of fiction would not.

A distinction must be made between books that are collectible, and antiquarian books, in general. Collectible books are not necessarily old books. First editions, signed editions, rare books, often fall far short of being old enough to be called antiques.

Antiquarian books can also be collectible books, too, for a variety of reasons, but they are also collectible for simply being antique. Like so many antiques, their value is in the eyes of the beholder. In order to understand their value, or even the desire to own any antique, per se, is not clearly understandable unless you-yourself like to have antiques.

Generally speaking, antiquarian books really aren’t practical antiques to own. They are usually delicate because of their age, and are often not really suitable for reading, per se. Mostly, they are meant to sit on a shelf, and to be relished by the owner. In some cases, they do require special handling, and environmental storage to maintain their condition, and prevent further deterioration. Obviously, this would apply expensive books.

If you own a very old book, you probably won’t sit down and read it for fear of destroying the book; they are not sturdy enough to read. I speak from experience. I have several books that are over 200 years old that I only occasionally peruse; I would destroy them if I were to sit down and read them.

Even a moderately aged antiquarian book in good condition, with sturdy binding, and pages, will wear quickly when they are opened, and read. Pages tear easily when they are approaching the 85 year old mark. A book in poor condition, such as might have been a library copy, will wear-out much faster.

Are Antiquarian Worth Reading ?

This is actually the subject of another essay in itself, however, in brief, many antiquarian books are still valuable sources of information, and enjoyment. Many of our classical fiction books are antiquarian books. They have been reprinted and repackaged into a more modern form. Many fiction works are in the Public Domain, i.e., their copyright protection has expired, so publishers are free to reprint, and sell them as new. And many have been digitized, and are available as electronic books, i.e., ebooks, for reading on your computer, and various other devices.

Non-fiction books are less likely to be reprinted, though there are many that have been reprinted. It depends on the subject matter. For example, American era history books with subjects such as history of the Civil War, or World War I, etc, would be good antiquarian history books to reprint, or recycle. Since the history of War doesn’t change; the information in the older books are just as valid as a newer book. A good example is the antiquarian book The Civil War Through The Camera, by Henry Elson. The fact is, many current history books rely heavily on antiquarian books as resources.

Generally, antiquarian books that are reprinted are meant more for general public use, rather than for students. For instance, I am a history buff, particularly American history, and American era History, but I’ll read almost anything that is non-fiction that suits my interests. In my opinion, many of these books could serve as text books suitable for students, at a substantial savings in costs, yet they are largely ignored by educators.

The Now and Future of Antiquarian Books.

In my opinion, right now, antiquarian books, are an excellent investment if they were published before 1923. Many of these books are in demand by collectors, and publishers who would like to use them for commercial such as reprinting and selling them, or producing movies, or creating ebooks, etc.

In the past, before the copyright laws were revised, new books would enter the Public Domain every day. Now, because of revised copyright protections there will be few new books entering the Public Domain, for many years to come.

This is not absolute; there will be some books entering the Public Domain, but, because of the complexity of the laws, you need to research each one on a case-by-case basis; the point is, prior to the revision of the laws, many more books would have entered the Public Domain on a regular basis, than now; that will not resume until approximately 95 years after 1923, or about 2017.

More and more antiquarian books are being digitized, and reformatted, and therefore becoming available to the general public. Digitizing antiquarian books, i.e., creating ebooks, has many advantages, such as:

1) Cost and availability. Antiquarian books will no longer be hard to find, or rare.

2) You can actually read them; they won’t be destroyed by using them.

3) Obviously, they won’t wear-out, or degrade with time.

4) They are easy to store.

5) Their information is still valuable.

6) The original printed book version can be enhanced with modern multimedia effects.

7) Readability is enhanced; and the publication can be colorful, and soundful, and printable, and bookmarkable, and searchable. It can include slideshows, and music, and video, and audio, and can include additional information and resources.

The cost of an ebook, whether antiquarian, or newer, can vary widely. There are many antiquarian books that are free. Others, while not free, are still much lower in cost than most printed books.

Of course, there are always disadvantages to ebooks. For example, you need a computer, or some kind of electronic device to read the ebook. If your ebook is designed for a computer, then you need to read it at a desktop computer, or a laptop. Unless you have a laptop, it would be difficult to sit in your easy chair and enjoy your ebook.

There are handheld electronic devices for reading ebooks. Some are designed specifically for ebooks, while others are for more generic personal devices. These are convenient because they can go wherever you go, much like a printed book. These are not portable computers, and do not have all the capabilities that a computer-based ebook has, therefore, they are only suitable for certain types of publications; for example, a fiction book would be a good candidate because it is text-only. In my mind, a major drawback is the size of the text, and the readability.

Computer-based ebook publications are better suited to books that contain multimedia enhancement capabilities, rather than text-only publications. For example, a publication with 100’s of images could include slide shows, and captions, music, videos, audio, etc. While handheld devices are better suited to text-only applications, such as novels, or news feeds, contracts, etc.

I’m sure in the future their will be an electronic device that has all the multimedia capabilities of a desktop computer, packaged in a device that can be easily accessed while you’re sitting in your favorite chair, or sitting on an airplane, etc.

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As previously mentioned, a big advantage of having an antiquarian book in an ebook format is that you can, in fact, read the book without damaging, or destroying the book. And the ebook is preserved for many years to come; you’ll never have to worry about the pages fading, or curling, or becoming damaged, etc.

I am a History Buff; a permanent Student; I love to read about history. When I read history books, I love to study the associated pictures, and illustrations, and photographs, etc. Ebooks allow this with ease; the text is easier to read, and I can jump to associated images/pictures, with captions, and then easily return to the text.

I can bookmark as many pages as I like, and return at a later time. And, I can word search the publication, and then jump directly to a desired page; a researcher, or a student would find this a valuable tool. And then, once found, the information can be easily printed; this is a very handy feature for the researcher.

The Future is heret for Antiquarian Books

The future is here, and bright for antiquarian books. I don’t think it is outrageous to predict that, eventually, every book that was ever printed will be digitized, and therefore will become readily available to anyone who has access to our growing knowledge base.

I would image that many of these books will be translated into other languages, opening-up yet another source of antiquarian books for the masses.

The computer age, and digitization and creation of ebooks has extended the life of every book ever written, and will become an important resource of the future.

Digitization of antiquarian books is the Gutenberg Press of the current era.

The End

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17 Aug 09 How to Successfully Self-Publish Your Book: Avoid New Author Pitfalls by Preparing for Your Journey

Self-publishing provides a wonderful opportunity for any author who wants to take control over the publishing process and get their words into print. But because self-publishing is so easy to accomplish with a few bucks and some typed pages, many authors make mistakes along the way.

As a former bookstore owner, I have seen it all. A steady stream of authors used to parade through the store with their books and I could instantly tell when a book was self-published on a budget. From low-quality cover design and lack of editing to unreasonable pricing and an absent marketing plan, at least 90% of the authors I encountered made some major mistakes.

You can avoid new author pitfalls by preparing to be successful. Following are some guidelines to get your started on your journey.

Quality Matters

Successful self-publishing starts by producing a book that looks like it is hot off the press from Random House or another major publisher. The cover should be professionally designed and the text should be thoroughly edited by a pro—not your spouse, friend or business partner. Your book is a reflection of you. It should be impressive from start to finish. Cutting corners with design and editing will surely be reflected in book sales.

Pricing Considerations

Some of the print on demand (POD) companies force authors to set unreasonable prices for their books. A standard bookstore will expect to purchase your book at 40% off of the retail price and Amazon.com takes a whopping 55% discount. The price for your book should be reasonable for your target audience, yet still leave room for you to make a profit.

For example, if your book has a retail price of $20, a bookstore will purchase it at 40% off which comes to $12. In order for you to make a profit, you should be able to purchase wholesale copies of your book for less than $12. Unfortunately, some publishers lure authors in with low set-up fees, but make up for it in higher per-book costs.

Conversely, I have seen 100-page trade paperbacks with a retail price of $25 or higher. Unless the subject matter is highly technical or specialized in an industry that can bear this kind of pricing, it will be difficult to convince consumers to pay such a high price for a short book. When researching publishing assistance, inquire about the purchase cost of your books and how the retail price will be set.

Placing Your First Order for Books

When researching the minimum order requirements of book publishers and printers, consider how many books you need. Your purchase price for books will always be lower when you order in large quantities. However, if you order thousands of copies, you will need a climate-controlled place to store them and plan for selling them.

I advise authors to order enough books for one year. This means that you must tabulate how many you believe you can sell. If you are a professional speaker and can pre-sell books to companies and associations, you may be able to commit to several thousand copies. If your book is more of a hobby for you and you will be selling them out of the trunk of your car one at a time, it probably doesn’t make sense to order thousands at a time.

Make a list of potential sales opportunities and how many you think you can sell over the course of a year. Also, if you’re serious about marketing your book, plan to send out at least 100 review copies to media professionals. Book reviews sell books and authors should be willing to give books away in order to gain valuable publicity. One mention in a local newspaper can translate into a flurry of book sales. Expand your reach to online media, bloggers, radio show hosts, television and trade journals and you will uncover plenty of opportunities.

Marketing Begins BEFORE You Publish

The biggest mistake an author can make is to wait until a book is in print to begin the promotion process. When it comes to the media, a book is most relevant in its first few months in print so timing is critical. There are literally hundreds of book marketing strategies that you can begin to tackle right away. Here are a few to get you started:

*       Get known online through your website and/or blog. Add content related to your book and of interest to your target audience.

*       Leverage the power of social media such as Facebook, LinkedIn and Twitter. Participate in one or more of these sites to gain exposure.

*       Write interesting articles and make them available for reprint through sites like www.ezinearticles.com and www.IdeaMarketers.com. Make sure to include a brief author bio that mentions your book and include a link to your website. Offer articles for reprint to as many websites and print publications that you can find that reach your target audience.

*       Ask your family, friends and peers to help spread the word. Ask who they know who might be able to help. Perhaps your aunt Jane has a friend who is a book reviewer for a major newspaper. Or your sister may know the host of a talk radio show. You won’t know until you ask.

*       Get on the speaking circuit. Put together a couple of speeches related to your subject matter and pitch them to your local trade and community associations (chambers of commerce, Rotary clubs, specialty associations). When your audience likes what you have to say, they will naturally want to buy your book. If you enjoy speaking, you can expand beyond your local community and even get paid to travel and speak to audiences around the world. (By the way, the fact that you are a published author is going to open doors of opportunity for speaking engagements. If you want to refine your skills, consider joining a local chapter of Toastmasters.)

Your book can become the best business card you have as it will allow you to uncover opportunities beyond your imagination. However, if your book isn’t professionally produced and you fail to develop a book marketing plan, those opportunities could pass you by. Do your homework before you take this major step so that you can prepare yourself for a fantastic journey.

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